Brüno is a 2009 British-American mockumentary comedy film directed by Larry Charles and starring Sacha Baron Cohen, who produced, co-wrote, and played the gay Austrian fashion journalist Brüno. It is the third film based on one of Cohen's characters from Da Ali G Show; the first were Ali G Indahouse and Borat. It revolves around Bruno, a gay Austrian fashion guru is accomplished with his own TV show, Funkyzeit. All hell breaks loose when he degrades himself in front of his fan base. He then decides to move to USA with Lutz.